Dieter Rams: 10 Principles of Good Design

Dieter Rams, a famous German Industrial designer, is widely known for his 10 principles of good design. Even before the Internet and web design, these principles are still very relevant and influential today.

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally-friendly
10. Good design is as little design as possible