"Deep-Dive is the name of a technique used to rapidly immerse a group or team into a situation for problem solving or idea creation. This approach is often used for brainstorming product or process development."
This video exemplifies the IDEO creative process with the objective of building a better shopping cart. They demonstrate the company's brainstorming process, in which, creativity is encourage and during the idea generation process no one can criticize. The participants create prototypes throughout the process in order to judge the best one.
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